The following World is a American television soap opera that ran for 35 years from May 4, 1964. Set in the fictional town of Bay City, the series in its early years opens with announcer Bill Wolff intoning its own epigram,"we don't reside in this world alone, in a thousand different worlds," which Phillips said signified the difference between"the world of incidents we live in, and the entire world of feelings and dreams that we strive for." The other World focused less on the normal play of national life as seen in other soap operas, and more on exotic melodrama between families of different types and philosophies.