Comedian, writer, director and self-proclaimed business expert Nathan Fielder helps enterprises that are real develop into a profit with tactics which no consultant would dare to try. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that may only be redeemed by scaling a hill, to founding a cafe called"Dumb Starbucks," Nathan has ever gone to the limit to make his ideas come alive. Together with his approach to problemsolving, Nathan efforts to accomplish good regularly draw on the people he encounters to an adventure much beyond that which they signed up for.