MTV and MuchMusic produced and aired Newlyweds: Nick and Jessica, a reality television show about newlyweds. Nick Lachey and Jessica Simpson were married at the time of the film's release. A total of 41 episodes were televised throughout the show's three seasons, which began in August 2003. Since it began on January 26, 2005, and ended on March 30, 2005, the last season aired. After getting married on October 26, 2002, Simpson and Lachey decided to call it quits on their marriage on December 16, 2005. On June30,2006, Jessica and Nick's divorce was final. The show's premise was to play on the widespread image of "dumb blondes" by exposing Simpson's unsophisticated demeanor. When Simpson was confronted with a can of Chicken of the Sea tuna, he asked Nick what he should do "Is this chicken or fish that I'm supposed to be eating? The caption reads, "Chicken... by the Sea," even though I know it's tuna."