Based on Melissa de la Cruz's best-selling book,"Witches of East End" focuses around the adventures of Joanna Beauchamp and her two adult brothers Freya and Ingrid -- both of whom unknowingly are the family's next generation of witches -- who lead seemingly quiet, uneventful modern-day lives at Long Island's secluded beachfront city of East Haven. When Freya becomes engaged to a wealthy newcomer, a collection of events compels Joanna immortal witches and to admit for her daughters they are, in actuality, powerful.